Corporate Social Responsibility, With Pratima Bansal

Being socially responsible is imperative for all organizations today, and in this interview, Ivey professor Pratima (Tima) Bansal provides detailed answers that managers need to know to develop and implement an effective plan to make their organization socially responsible. Among other issues, Professor Bansal discusses the benefits of corporate social responsibility, why being socially responsible is more important for some firms than others, and how companies can and should leverage the benefits of corporate social responsibility.