Culture Jamming

Learn about Culture Jamming with iMinds insightful knowledge series.

It is increasingly in the media, but what exactly is culture jamming and how does it work?
Culture jamming is a form of protest in which advertisements and other media messages are re-arranged or parodied in humorous or disturbing ways. The term covers a range of practices, including sabotaging billboards, spoofing well-known ads, and hoaxing the mainstream media.
The purpose of culture jamming is to expose the reality behind corporate spin and to reclaim the media and public spaces from the influence of powerful corporations.

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