Desperately Seeking Screenplays: Five Contemporary Greek Films Considered‪.‬

Larry Gelbart During the summer of 2002, Variety, that "voice" of the American film industry, noted a new global trend: Hollywood sales and rentals have begun to fall about 7% ($2.2 billion) each year due to the increasing popularity of "local" films (Dawtrey 1). Repeat: Hollywood is now losing market share as filmmakers in countries such as France, Denmark, Germany, Holland, Spain, and Norway are making films home audiences want to see in large numbers. But such is not the case yet in Greece.