Digital Marketing Using Banks Big Data

Digital Marketing using Banks Big Data, is the third of four eBooks written to help the banking industry develop and implement all areas of digital banking.


It is designed to help bank executives understand and lead their banks in the digital age. 


This eBook takes you through three essential digital topics:


Digital Marketing
Personal Financial Management
Banks & their Big Data



On each topic you will find an Overview, the Challenge, and Seven of Sam’s Secrets. 


Each Secret offers valuable insight into mastering the digital topic and contains examples, industry connections, and both initial and advanced steps to success.