How do you grow your business when you don’t have a marketing budget? How do you stand out i a busy world?
And what if the answer is right in front of you.
‘For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.’ – David Hieatt
So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it’s worked. The company has grown into a creative global jeans business with a fiercely loyal community.
Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:
- Why giving is the secret to success
- How to get people’s attention when time is your biggest competitor
- Why creating takes sharing
- How a small team can win
Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
David Hieatt is not a theorist. He has built brands from nothing, with next to nothing, just by understanding a few basic rules. The ‘Scrapbook Chronicles’ newsletter has become a cult offering from his company, the Hiut Denim Company. Its open rate exceeds almost any standard. It is one of those rare newlsetters that people actually look forward to receiving. Hiut Denim regularly receive gifts through the post thanking them for sending it out. And it has delivered results. It has grown the company by 25 per cent each year for the last three years. And each year for the last three years, the company has turned a profit. Before starting Hiut Denim in his hometown of Cardigan in Wales, David worked at Saatchi and Saatchi, and then built howies into one of the most influential active sports brands of the last decade. After selling howies to Timberland, he co-founded The Do Lectures. Voted in the top ten ideas festivals in the world by The Guardian, it now takes place in West Wales, California and Australia. David has spoken at Apple, Google, Red Bull amongst others. In 2010 he self-published The Path of a Doer. In 2014 he published Do Purpose: Why brands with a purpose do better and matter more (Do Books).