Duffer Inc‪.‬

This booklet is an attempt to tell a story of a young entrepreneur trying to win in business, hence the company name: Duffer. Ultimately all lessons are mastered, the plan is executed, the competition is held off and the customers are saved. However, before success wins the day there are many trials, tribulation and failures to be experienced. My hope is to expose the “greenery” new entrepreneurs may have, impart some valuable lessons through storytelling so they can be avoided in reality.