Eat That Frog!, Fourth Edition

Master the legendary personal productivity system that has transformed millions of lives worldwide.

Tired of ending each day feeling like you accomplished nothing that truly mattered? Your biggest goals keep getting pushed aside by endless distractions?


Legendary success and productivity coach Brian Tracy reveals the game-changing secret: eat your frogs first. Tackle your most challenging, most important task at the start of each day—everything else becomes easier.

This isn't just another time management book. It's your blueprint for stopping procrastination and taking control.

Tracy's battle-tested system gives you 21 powerful principles:
Plan every day in advance like a proBreak overwhelming tasks into manageable piecesUpgrade key skills to accelerate resultsIdentify and eliminate constraintsBuild unstoppable momentum
The fourth edition delivers brand-new tools:New chapter: "Form New Habits, Become a New Person"—rewire your brain for automatic productivityFour "accelerators": calendar organization, productivity, self-discipline, and task completion systemsComplete discussion and action guide: turn insights into immediate results

The three essentials—decision, discipline, and determination—are within your reach. With practical action guides in every chapter, you'll transform overwhelm into achievement.

Your most important goals are waiting. It's time to eat that frog.