Effects of the Hispanic Population on Arkansas Small Business (Manuscripts‪)‬

ABSTRACT The growth in population of Hispanics in Arkansas is a trend that business simply cannot ignore. Many businessmen are afraid to respond to the new market because they do not understand it or the people within it. Some Arkansans do not welcome these new guests. But, like it or not, Hispanics are here, and they are planning to stay. Not only are they working in our factories and production plants, they are starting their own businesses, buying our products, viewing real estate, and looking to start a new life in this land of opportunity. Instead of being uneasy, business should be excited at the influx of new customers. However, entrepreneurs should also be aware that while these people from Latin American may learn our language, live in our country, go to our schools, salute our flag and trade with U.S. dollars, they are different from us, and the differences affect how they will do business in Arkansas.