Publisher Description

What sets luxury brands apart? Like mainstream brands, luxury brands need relevant products, clear positioning, keen understanding of the target customer, and solid business strategy.

But luxury branding goes far beyond these basics—sometimes even beyond logic. Luxury brands evoke an emotional response, be it the subtle satisfaction of pouring the best bubbly on the market or the sheer joy of letting out the throttle on a Lamborghini.

Luxury must be felt.

GENRE
Professional & Technical
RELEASED
2013
April 2
LANGUAGE
EN
English
LENGTH
18
Pages
PUBLISHER
Landor Associates
SELLER
Marissa Winkler
SIZE
2.9
MB

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