Embrace the Outlier

This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E. Gunther. Available in print and digital formats.

How to start seeing what you usually miss–and open yourself to the powerful new ideas that can transform your business.

We ignore so much of the world around us. We are sleepwalkers in our own lives: We see without seeing. We quickly classify others as “others” and don’t see them as individuals. We classify new ideas as “crazy” and don’t give them a second thought. How do you remove your own blinders and cultivate the ability to see things differently?