Environmental Initiatives Among Japanese Automakers: New Technology, EMS, Recycling and Lifecycle Approaches‪.‬

Abstract: Japanese automakers are a source of new technologies and processes to meet the environmental needs of society. The Japanese production system has been widely studied with automobile manufacturers identified as models of flexible production, however, the production system should be set in a wider context of societal goals to reduce environmental harm. These innovations may come from small parts producers or from established firms such as Toyota and Honda. These firms do not work in isolation, but carefully monitor market trends, consumer preferences, and government policy both in Japan and overseas. As a major source of greenhouse gas emissions and smog precursors, the Japanese automotive industry has chosen to develop and market new vehicle technologies to meet demands for reduced emissions. The strategy is to have proven technology available to meet the demands of the most stringent jurisdictions and thus create expanded market opportunities as other jurisdictions follow the path of the leaders. Alternative fuel technologies, including fuel cells, are developed as well as the whole production system being reviewed as part of environmental management systems, such as ISO14001. Reduced waste, improved efficiency and comprehensive recycling programs are part of the new range of initiatives to reduce the environmental impacts of automobiles during their product lifecyle. Overall, environmental initiatives are recognized as important means to enhance corporate performance.