Every Idea Is a Good Idea
Be Creative Anytime, Anywhere
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- $10.99
Publisher Description
Access a level of creativity you never thought possible, using techniques Tom Sturges—former head of creative at Universal Music Publishing Group—learned in his 25-plus years in the music industry.
Everyone is innately creative. But many of us—especially those trying to develop careers in music and the arts—wish we knew how to better tap into our creative potential. Is there a way to more easily connect with the part of our minds that knows how to complete a song, finish a poem, or solve a problem?
Music industry veteran Tom Sturges argues that there is. Sturges—who, in his 25-plus-year career, has worked with artists including Carole King, Paul Simon, Elton John, Neil Young, Foo Fighters, Red Hot Chili Peppers, Smashing Pumpkins and Outkast—has developed dependable techniques to help you recognize and harness your own creative power, whenever and wherever you need it Get insight and knowledge of the creative process from Sir Paul McCartney and other. . Every Idea Is a Good Idea invites readers to find the pathway to their own creative endeavors.
PUBLISHERS WEEKLY
Veteran music producer Sturges (Parking Lot Rules), former president of Chrysalis Music Publishing Group and EVP and head of creative for Universal Music Group, waxes enthusiastic about the power of creativity. It's a concept he's clearly excited to relate; unfortunately, the conceit of the book serves as scaffolding for stories about the author's career and the iconic musicians with whom he's worked, such as Carole King and Babyface under the guise of sharing secrets of creative people. Though it supposedly discusses all kinds of creativity, the book is heavily focused on music, as seen in the artists profiled, such as Paul Simon, Dr. Dre, and songwriters Marilyn and Alan Bergman. With quick breaks for musings on the neuroscience and history of creativity, the bulk of the book is a meandering ode to the power of the imagination, with some tips thrown in, rather than a play-by-play guide to being creative. Though the book offers an engaging look at major songwriters of the last 30 years, the presentation as a whole is slapdash.
