Exploring the Relationship Between Customer Satisfaction and Loyalty in the Mobile Telecommunication Industry in Ghana. Exploring the Relationship Between Customer Satisfaction and Loyalty in the Mobile Telecommunication Industry in Ghana.

Exploring the Relationship Between Customer Satisfaction and Loyalty in the Mobile Telecommunication Industry in Ghana.

Indian Journal of Economics and Business 2009, Dec, 8, 2

Indian Journal of Economics and Business
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Publisher Description

Abstract The literature on customer satisfaction and loyalty provides us with a debate as to the relationship that exists between customer satisfaction and loyalty. Whereas some argue that there is a direct link between satisfaction and loyalty, others have a different view.

GENRE
Business & Personal Finance
RELEASED
2009
December 1
LANGUAGE
EN
English
LENGTH
18
Pages
PUBLISHER
Indian Journal of Economics and Business
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
295.6
KB

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