GALVANIZE
How Humanized Copy Motivates a Brand and its Audience
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- $2.99
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- $2.99
Publisher Description
Business writing often drones on and on, and official communications have sometimes needed warning labels. We're jaded. Our relationship with words, as people, has become tenuous. But that also indicates an unprecedented opportunity to inspire and reacquaint a brand's audience with joy, hope, and delight.