Game Plan Marketing

“Get a real Game Plan!”
Many sports organisations need more revenue, have weak or ineffective branding, are unsure how to connect with their local community and often struggle to maintain membership numbers. They have a great product, but their marketing sucks!

At last there is a book offering practical solutions for small to medium sports organisations that want to punch above their marketing weight. And it doesn’t take a marketing degree or a massive budget. Game Plan Marketing offers a simple 5-Step approach that anybody can quickly and easily implement. In these pages you will learn how to:

• clearly identify the best target markets for your club
• attract new members, and keep existing ones
• project a professional image without spending a fortune
• develop a compelling brand message
• create effective marketing systems
• identify and capitalise on revenue opportunities
• make your sports organisation stand out from the crowd.