Niche marketing is becoming more and more popular for companies to be able to succeed. Every product can be defined by its place in the niche market and companies target a variety of niche enthusiasts. Networks target particular demographics and large stores and companies promote niche brands. Niche websites can be designed and promoted to make customers happy. Find the right niche for your business needs by following a business strategy and begin this by knowing exactly who and what you are and why you are unique. This book will give you a lesson on niche marketing from an inside perspective. Adam Rumanek of Auxmode.com gives you the essential techniques for marketing in a digital era that are applicable to any product and niche.