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Publisher Description

Two years ago, Coos County, the state's beautiful and beleaguered northern outpost, embarked on an ambitious branding campaign built around the county's three grand hotels. But the branding effort--with its slogan, "Grand Resorts, Grand Adventures"--maybe in grand trouble as it fends off a barrage of criticism from the county's three elected county commissioners and other North Country leaders. At the heart of the debate is the basic identity of the region and its people, who are decidedly not feeling too grand these days as the harsh economy destroys jobs, businesses and optimism.

GENRE
Business & Personal Finance
RELEASED
2010
January 15
LANGUAGE
EN
English
LENGTH
5
Pages
PUBLISHER
Business Publications, Inc.
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
62.3
KB