H2H Marketing H2H Marketing
Springer Business Cases

H2H Marketing

Case Studies on Human-to-Human Marketing

Philip Kotler and Others
    • $109.99
    • $109.99

Publisher Description

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

GENRE
Business & Personal Finance
RELEASED
2023
July 18
LANGUAGE
EN
English
LENGTH
232
Pages
PUBLISHER
Springer International Publishing
SELLER
Springer Nature B.V.
SIZE
38
MB

More Books by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz & Maximilian Haas

Marketing 3.0 Marketing 3.0
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2010
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
2013
Kellogg on Branding Kellogg on Branding
Kellogg on Branding
2011
Marketing 4.0 Marketing 4.0
Marketing 4.0
2016
Kotler on Marketing Kotler on Marketing
Kotler on Marketing
1999
Marketing 5.0 Marketing 5.0
Marketing 5.0
2021

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