Hayward & Guzman: Disposable Contact Lenses
9B03A020
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- $3.99
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- $3.99
Publisher Description
Hayward & Guzman researches and develops contact lens products and has recently developed a new disposable contact lens. Two segments with different price sensitivity have been identified. In order to reach these segments, the products will need to be packaged and sold differently. A marketing representative for Hayward & Guzman must develop a marketing mix for the two segments and determine pricing for each product.
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