Infectious Generosity
The Ultimate Idea Worth Spreading
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- $16.99
Publisher Description
“If you want to help create a more equitable world but don’t know where to start, Infectious Generosity is for you.”—Bill Gates, GatesNotes
The bestselling author, media pioneer, and curator of TED explores one of humankind’s defining but overlooked impulses, and how we can super-charge its potential to build a hopeful future
Let’s face it: Recent years have been tough on optimists. Hopes that the Internet might bring people together have been crushed by the ills of social media. Is there a way back?
As head of TED, Chris Anderson has had a ringside view of the world’s boldest thinkers sharing their most uplifting ideas. Inspired by them, he believes that it’s within our grasp to turn outrage back into optimism. It all comes down to reimagining one of the most fundamental human virtues: generosity. What if generosity could become infectious generosity? Consider
• how a London barber began offering haircuts to people experiencing homelessness—and catalyzed a movement
• how two anonymous donors gave $10,000 each to two hundred strangers and discovered that most recipients wanted to “pay it forward” with their own generous acts
• how TED itself transformed from a niche annual summit into a global beacon of ideas by giving away talks online, allowing millions access to free learning
In telling these inspiring stories, Anderson has given us “the first page-turner ever written about human generosity” (Elizabeth Dunn). More important, he offers a playbook for how to embark on our own generous acts—whether gifts of money, time, talent, connection, or kindness—and to prime them, thanks to the Internet, to have self-replicating, even world-changing, impact.
PUBLISHERS WEEKLY
Readers can utilize generosity in person and online to "turn the tide on the growing divisiveness of our world and usher in a new era of hope" according to this uplifting outing from Anderson (TED Talks), curator of TED Conferences. Generosity with money, "talent, time, creativity, connection, basic human kindness" can benefit receiver and giver, he notes; experiments have shown that those who spend money on others report higher levels of happiness than those who spend on themselves. But generosity has the power to do its most powerful work on a larger scale—namely the internet, which could transform from a "scary, inhuman mass of strangers ready to judge and exploit us," into a "force for good" if its users behave more generously to one another, giving acts of "unremarkable human kindness" the power to "ripple out like never before." (That can entail a company offering free education on a technical subject, or a user crowdsourcing funding for a worthy cause.) While Anderson's tone can tend toward the Pollyannaish (he suggests asking, "What can I give to the internet?" instead of "What can I get from the internet?"), his assertion that there's a "pathway to reclaiming a healthier Internet" includes plenty of well-supported analysis and broad-minded suggestions (an artist sharing their work, for example, is a generous act). It's an uplifting resource for internet users looking to make a change.
