INFLUENCE (THE PSYCHOLOGY OF PERSUASION) - EXTENDED SUMMARY BASED ON THE BOOK BY ROBERT CIALDINI
ABOUT THE ORIGINAL BOOK
In this book, it will be shown that our thinking is conditioned by a series of principles that guide our decision-making process in a certain way; even if it is not the one that suits us best and may even seem irrational.
The book develops six fundamental principles useful in our lives, that are constantly used by those who try to convince us to do something that suits them, even if it goes against our own interests.
These six rules are based on taking advantage of some behaviour patterns internalised collectively by the human psyche, in order to influence the behaviour of an interlocutor.
In these pages, you will know how those who try to persuade you will act, you will be able to take control of your own decisions, and escape those that are not beneficial to you.
ABOUT THE ORIGINAL AUTHOR
Robert Cialdini is a Social Psychologist, recognised Professor of Psychology and Marketing at Arizona State University. He studied at Columbia University and received his Ph.D. from the University of North Carolina.
ABOUT MENTORS LIBRARY
Books are mentors. Books can guide what we do and our lives. Many of us love books while reading them and maybe they will echo with us a few weeks after but 2 years later we can’t remember if we have read it or not. And that’s a shame. We remember that at that time, the book meant a lot to us. Why is it that 2 years later we have forgotten everything? That’s not good.
This summary is taken from the most important themes of the original book.
Most people don’t like books. People just want to know what the book says they have to do. If you trust the source you don’t need the arguments. So much of a book is arguing its points, but often you don’t need the argument if you trust the source you can just get the point.
This summary takes the effort to distill the blahs into themes for the people who are just not going to read the whole book. All this information is in the original book.