Innovation and Export Innovation and Export

Innovation and Export

The Joint Challenge of the Small Company

    • $174.99
    • $174.99

Publisher Description

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

GENRE
Business & Personal Finance
RELEASED
2021
November 30
LANGUAGE
EN
English
LENGTH
192
Pages
PUBLISHER
Wiley
SELLER
John Wiley & Sons Canada, Ltd.
SIZE
4.2
MB
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