Integrated Marketing Communication Anticipating the 'Age of Engage' (Essay)
Communication Research Trends 2008, Dec, 27, 4
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Publisher Description
1. Introduction Interactivity--wide interactivity--characterizes today's marketplace. From personal communication devices (PDAs) to social networks like Facebook, MySpace, LinkedIn, and Flikr, people and businesses connect with each other at an unprecedented rate. In this interactive world, conceptions of public and private discourse and behavior have become more ambiguous than ever; so too have the "right ways" to reach people.
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