Internal Branding

This book will feature World Class Internal Branding Strategies to Grow your brand, Nurture Employee
Engagement, Build Loyalty and Impact your Bottom Line!
Foster a culture of brand building where every employee not just
understands their brand promise but believes in it and knows how to
deliver on it consistently. The biggest mistake organizations make is to invest in external branding without focusing from within, leaving your employees unaligned, disorientated and disconnected from your brand. Until everyone from your CEO to your intern can accurately and consistently articulate your brand's promise, how do you expect your customers to?
This book will present you steps on how to Grow your Brand from Within using our 6-Step Internal Brand Strategy Action
Plan. You will learn how to impact your internal audience with the right
strategies so that you can build a living, breathing force that will promote
your brand better than any other marketing campaign.