International Encyclopaedia of Professional Management (Marketing Management‪)‬

The management world is in transition. The causes of this transition are many, but the major one is the vast changes in knowledge and in the information that flows in and out of organizations. This changing information disrupts traditions, established processes, well-known procedures, and routine ways of doing things. New principles, concepts, techniques, ideas, expressions, processes, and procedures are emerging, moving us to a new plateau of professional practice. A team of experts in this encyclopaedia represent some of the best contemporary things and information available. Details of the Volumes: o Public Relations Management o Marketing Management o Strategic Management o Project Management o Export Management o Financial Management o Sales Management.