Ji'nan Broadcasting Corporation, Shandong province's public broadcaster, is entering the data and voice transmission markets. The company is preparing for an initial public offering in 2005 and must show strong, positive growth. The most likely source of that growth is expected to come from Shandong's under-served business sector. Currently, no data services are available and only one company provides voice services. The data and voice project's scope indicates that multiple vendors might be needed. For an upcoming meeting with Nortel Network's account sales manager, the project manager must provide recommendations on vendors, equipment and network specification options.