Julioh is a unique visual story about a young man obsessed with advertising. Visually arresting and darkly funny, this fable-like story will take you on a surreal trip full of surprises. Determined to make it big, Julioh will stop at nothing, trading a small town in Argentina, for Nueva York the city of dreams. Along the journey you will run into not only unusual characters, but also subtle and not-so-subtle messages about our environment, the well-being of animals and world peace. The book is 222 pages long and lavishly illustrated with cinematic photography. Come along and hop on Julioh's train for an adventure you won't forget. Enjoy.