Culture Smart! Kenya provides a cultural bridge that will carry you beyond the gloss of the hotels and deep into the warp and weft of everyday life; beyond the game parks and into the intricacies of community and wildlife coexistence; beyond the bounds of tourism and into the freedom of cultural understanding and exchange. A true "insider's take" gleaned over years of living and working in the country, it delivers key insights into the forces, ancient and modern, that have shaped Kenya—and practical guidance on how best to enter into the modern Kenyan business and social environment. Due to its high-action pursuits, cultural treasures, wealth of wildlife, and glorious beach life, it is one of the world's most popular tourist destinations, and the unrivaled "safari capital of the world." As to its people, Kenya is a cultural microcosm comprising more than seventy ethnic groups. Each has its own distinctive cultural identity. All extend the warmth of welcome that has proved to be Kenya's most valuable asset to tourism.