Kidfluence
The Marketers Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens
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- $26.99
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- $26.99
Publisher Description
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Advertising Effects on Children's Buying Habits in the U.S.
2000
Advertising to Children
2005
Making Sense of Life Stages, the Workplace and Tmi
2013
The A to Z of Early Years : Politics, Pedagogy and Plain Speaking
2021
Can I Go and Play Now? : Rethinking the Early Years
2018
Too Much Too Soon?
2013