Kidfluence
The Marketers Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens
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- $26.99
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- $26.99
Publisher Description
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
On Becoming a Consumer
2007
Advertising Effects on Children's Buying Habits in the U.S.
2000
Advertising to Children
2005
Making Sense of Life Stages, the Workplace and Tmi
2013
The A to Z of Early Years : Politics, Pedagogy and Plain Speaking
2021
Can I Go and Play Now? : Rethinking the Early Years
2018