If you needed to sum up Korea in one word it would be this: fast. Three words? Fast, fast, fast! This is a country of speed and efficiency that is unlike anything foreigners are used to.
If you’ve been thinking about starting a business in fast-paced Korea, the Wood Egg Korea startup guide will be your go-to reference manual.
Each year we hire 3 researchers (at least one local and one foreigner who live in Korea), a native English-speaking in-country writer, and an editor, to bring you insights from multiple perspectives.
Our researchers spend over 200 hours interviewing local business people, politicians, and citizens who regular foreigners would never have access to. This is 200+ hours you will save to hit the ground running. (Bonus: When you register your eBook at WoodEgg.com you get access to all of our raw research and interviews.)
In the 2014 Wood Egg Korea startup guide you will learn:
These common Korean conversational references must not be ignored. (Page 98)
Why being a foreigner can be an advantage (and how to use it to your benefit). (Page 105)
Save time with 7 of our best recommendations for short and long term housing (including phone numbers, addresses, websites, and estimated costs). (Page 145)
What Bill Gates can teach you about making mistakes when doing business in Korea. (Hint: It has to do with respecting hierarchy.) (Page 213)
The best (really, the only) way to make business introductions in Korea. (Page 233)
Our curated list of 6 accountants specializing in working with foreigners. (Page 318)
What methods work best to find (and keep) good employees in Korea. (Page 334)
All foreigners must comply with this to open a bank account in Korea. (Page 360)
Before signing any contract you must check this website (or else). (Page 370)
The top industries with room for growth in Korea. (Page 376)
These interesting marketing tactics are unique to Korea (but they’re not always successful). (Page 384)
All of this along with hundreds of other insights. All told you’ll get the painstakingly researched answers to over 200 questions (over 400 pages!) about country, culture, life, and business in Korea.
If you’re looking to do business in Korea you won’t find a more complete, up-to-date, guide.
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