Main Street Smarts

An Entrepreneur's Guide To Business In The Real World


So you’ve passed all the exams and obtained your degree.

You’re ready to take on the world of business and dominate

the competition! But despite your book smarts, you lack the

business street smarts needed to take your business to the

next level―this book will help.

In Main Street Smarts, successful entrepreneur and business

leader David Morgan provides you with the fundamental

building blocks you need to pursue your business goals. With

an emphasis on real-world, street-smart tactics, he’ll show

how it takes more than business school knowledge to lead a

developing company to success. You’ll learn to:

create an executable plan for your business

network and acquire new clients

take advantage of fresh opportunities

sell a product and an idea

manage and lead a growing company

To become a profitable entrepreneur, it takes more than

academic know-how―it takes real-life wisdom and a lot of guts.