Market Research Essentials You Always Wanted to Know Market Research Essentials You Always Wanted to Know

Market Research Essentials You Always Wanted to Know

Samara Omundson and Others
    • Pre-Order
    • Expected May 12, 2025
    • $33.99
    • Pre-Order
    • $33.99

Publisher Description

Navigate market complexities with a solid understanding of market research fundamentals


Learn the practice of market research and improve your ability to navigate market complexities.


Market Research Essentials You Always Wanted to Know


walks you through the fundamentals and best practices of market research, ensuring that you understand how to apply them effectively in a professional setting. The book begins with an explanation of why market research is so critical to business operations today. This is followed by a detailed overview of the market research discipline, including its types, methods, and processes. It also guides the reader on how to best frame and analyze the research. The book concludes with chapters on how to apply the market research findings, as well as a sneak peek at emerging methods and implications for the future of the practice.With its theoretical concepts, practical examples, and quizzes, Market Research Essentials offers a well-rounded introduction to the fundamentals of market research, making it ideal for new and experienced professionals. You will gain an understanding of the following from this book:

The importance and value of the practice of market researchHow to define and apply different market research methods and data typesHow to ask the right questions to land on the best market research approachThe key components in the market research process A view of what the future holds for market research

This book is part of the Self-Learning Management Series, and serves as a valuable guide to develop your expertise and advance your career in the field of market research.

GENRE
Business & Personal Finance
AVAILABLE
2025
May 12
LANGUAGE
EN
English
LENGTH
205
Pages
PUBLISHER
Vibrant Publishers
SELLER
Ingram DV LLC
SIZE
9.1
MB