Market Segmentation for Online Courses in the College of Business.
Academy of Marketing Studies Journal 2006, July, 10, 2
-
- $5.99
-
- $5.99
Publisher Description
ABSTRACT The purpose of this article is to analyze the market segments of students enrolled in undergraduate online business courses at a regional state university. By understanding the defining characteristics of these students, universities may be able to more effectively recruit and retain students in these market segments. A survey of undergraduate online students was conducted and analyzed to determine the various market segments being served, and a predictive model was prepared that incorporates key independent student variables that can forecast student demand for courses and degree programs online.
GENRE
Business & Personal Finance
RELEASED
2006
July 1
LANGUAGE
EN
English
LENGTH
17
Pages
PUBLISHER
The DreamCatchers Group, LLC
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
263
KB
The Effectiveness of Virtual Learning in Economics.
2000
Campus, Online, Or Hybrid: An Assessment of Instruction Modes (Economic EDUCATION ARTICLES)
2003
Distance Learning: Business Student Experiences and Perceptions (Communication ARTICLES)
2000
Business School Administrators' and Faculty Perceptions of Online Learning: A Comparative Study.
2009
Education Through E-Learning: Case of Serbia (Report)
2009
Exploring the Effects of Part-Time Instructors in the Principles of Marketing Course at a Comprehensive IIA University in the Mid-South.
2006
Generation Y: a Brief Synopsis and Their Reaction to the Events of Septemper 11th.
2003
A Study on Customer Satisfaction, Service Quality and Company Image: An Empirical Analysis (Report)
2001
Matching Sales Management Behavior with Organizational Strategy (Manuscripts)
2001
An Analysis of Factors Affecting Life Insurance Agent Sales Performance.
2008
Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
2002
An Empirical Study of the Indicators of the Need for Power, Achievement and Affiliation, And the Ethical, Machiavellian and Political Orientation of Marketing Majors.
2004