Marketing in the Boardroom Marketing in the Boardroom

Marketing in the Boardroom

Winning the Hearts and Minds of the Board

    • $84.99
    • $84.99

Publisher Description

It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.

Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom.

Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence.

Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.

GENRE
Business & Personal Finance
RELEASED
2017
April 7
LANGUAGE
EN
English
LENGTH
230
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
5.1
MB

More Books Like This

Marketing Wisdom Marketing Wisdom
2018
Full Brain Marketing Full Brain Marketing
2018
Attractive Thinking Attractive Thinking
2019
The Growth Gears The Growth Gears
2016
B2B Marketing Secrets Revealed - 2017 B2B Marketing Secrets Revealed - 2017
2017
Sales Marketting Using Social Media and CRM Sales Marketting Using Social Media and CRM
2020

More Books by Ruth Saunders

Female Entrepreneurs Female Entrepreneurs
2020
The Smart objects Handbook - Everything You Need To Know About Smart objects The Smart objects Handbook - Everything You Need To Know About Smart objects
2016