Marketing Semiotics
Signs, Strategies, and Brand Value
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- $39.99
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- $39.99
Publisher Description
The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
GENRE
Business & Personal Finance
RELEASED
2012
February 16
LANGUAGE
EN
English
LENGTH
234
Pages
PUBLISHER
OUP Oxford
SELLER
The Chancellor, Masters and Scholars of the University of Oxford trading as Oxford University Press
SIZE
11
MB