Michigan Avenue, 1951
The adventures of an innocent in the advertising wars.
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- $6.99
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- $6.99
Publisher Description
One man's memoir about a decade
in Chicago. One story that's a hundred stories, about:
-- The Great American Novel that
never got written--
-- A young writer's introduction
to big-agency advertising--
-- Ads and commercials and
clients and bosses--
-- Hits and misses and triumphs
and catastrophies--
-- A lovely young lady who became
a supportive wife and mother--
-- Three young sons who kept both
parents hopping--
-- Garrets and apartments and
dream houses in the suburbs--
-- And an interesting look at America
in the '50's from a front-row seat in the advertising that helped propel
it. How it worked and didn't work,
scored and struck out, rewarded and punished, and just about everything else.