Mobile Commerce Guide 2012
Strategies for Financial Institutions, Mobile Operators and Enterprises to implement mCommerce services in developed and emerging markets
Publisher Description
Why consider Mobile Commerce? The increasing momentum of Mobile Commerce is transforming how end-users interact with enterprises across the globe right now. Here’s the opportunity to give your business a real competitive advantage, increase productivity, and create new channels to interact with your consumers --mobile.
The 2012 edition of the Mobile Commerce Guide offers strategies, expert advice and case studies for financial institutions, mobile operators & enterprises, from key players in the ecosystem who have successfully deployed mCommerce services around the world. It’s a great place to start as you consider your own mCommerce strategy. See how these topics are driving mobile commerce today:
Mobile Banking
Mobile Payments
NFC
Mobile Money
Mobile Marketing
Mobile Retail
