



Never Lose an Employee Again
The Simple Path to Remarkable Retention
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5.0 • 1 Rating
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- $18.99
Publisher Description
A WALL STREET JOURNAL BESTSELLER
If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits.
Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come.
Finding and keeping quality employees is one of the greatest challenges facing businesses today. With more people quitting their jobs each month than ever before and employees demanding flexibility, freedom, and advancement, companies are struggling to build a foundation with new hires that leads to long-term commitment. To effectively combat the hiring crisis and remain competitive, business owners and managers must design an employee experience program that begins on day one.
In Never Lose an Employee Again, Coleman offers a step-by-step playbook for creating a retention plan with long-term success. With more than fifty proven case studies from organizations on seven continents, Coleman details how you can forge a relationship with your people during each of the eight phases of the employee journey. For each phase, Coleman walks you through the six forms of communication integral to success (in-person, email, phone, mail, video, and even gifts) so you can better connect with your team. You’ll learn how to:
• write job descriptions that attract the right candidates (and plenty of them);
• counter the “hire’s remorse” that every employee feels (yet few businesses ever address);
• welcome someone on their first day in a way that will leave them talking about it years later;
• acclimate your people to get them up and running faster and more effectively;
• re-engage your existing employees to turn them into raving fans;
… and much more.
Never Lose an Employee Again will reshape the way you think about recruiting, hiring, onboarding, and retaining quality team members–whether you are an owner looking to hire your first few employees, an organization hoping to redefine an industry, or an enterprise that needs to keep growing on a global scale.
PUBLISHERS WEEKLY
In this naive program, business consultant Coleman (Never Lose a Customer Again) offers scattered guidance on how companies can boost employee retention. He outlines eight "phases" to help employees become invested in their employers, spanning from the hiring process to 100 days into a new job. The first phase is to make an impression on prospective applicants, and Coleman recommends making a creative job posting (he cites a video game company that advertised "Now Hiring" in computer code on a billboard across the street from a competitor). Next steps involve convincing the applicant to accept an offer, affirming their decision to join (a handwritten note can go a long way), and helping them find their footing through regular check-ins and ensuring they have opportunities to learn from more experienced colleagues. The final phases take a turn into the bizarre; recommendations on how to "formalize a long-term relationship" with an employee and turn them into a "raving fan and zealous promoter" sound more appropriate for cults than workplaces. Additionally, Coleman's decision to focus on how readers can "make your emails more welcoming" while paying scant attention to how improving pay, benefits, and other tangible rewards affects retention feels like a master class in missing the point. The result is a tepid response to the Great Resignation.
Customer Reviews
Incredible Advice
As a small business owner where recruiting new staff can be difficult, this book was a huge help. I’ve now created new processes and systems specifically from this book to help with hiring, training and retaining staff. Highly recommended.