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Publisher Description

Introduction Franchising has become an increasingly important business strategy for small business owners in many industries in most parts of the world. This case clearly demonstrates that franchisees are intelligent players who have their own personalities, strategic objectives, and ideas, who make their own business decisions and who may adopt various reactions toward the franchisor. This is in contrast with what the franchising literature generally assumes--that franchise relationships are simple and static relationships in which the franchisor is the only strategic actor (Clarkin & Rosa, 2005). Similarly, Ucbasaran, Westhead, and Wright (2001) argued that very little is known about the entrepreneurial attributes of franchisees and the entrepreneurial actions they undertake.

GENRE
Business & Personal Finance
RELEASED
2010
September 1
LANGUAGE
EN
English
LENGTH
7
Pages
PUBLISHER
Baylor University
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
70
KB