Personality, Inc‪.‬

" At Personality, Inc., the world is divided into five distinct Personalities. And the corporation is out to make you one of them!
In the tradition of Ray Bradbury and George Orwell, Jill Stephenson delivers a vision of a world in which surface appearances become the totality of every person who walks through the doors of Personality, Inc. As Nora Pherson sets out to recreate the world in her own image of a well-run, super-organized society, her top instructor, Martin Goldsmith, begins to second-guess the quest. Under normal circumstances, Martins soul-searching would not be earth-shattering. In the realm of the corporation, however, his doubts threaten to destroy an empire.
Funny, sharp and frighteningly familiar, Personality, Inc. is a page-turning portrait of a country lost in its appetites and pursuing the trivial with reckless abandon.