Programmatic Advertising Programmatic Advertising
Management for Professionals

Programmatic Advertising

The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Oliver Busch
    • $44.99
    • $44.99

Publisher Description

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

GENRE
Business & Personal Finance
RELEASED
2015
November 26
LANGUAGE
EN
English
LENGTH
289
Pages
PUBLISHER
Springer International Publishing
SELLER
Springer Nature B.V.
SIZE
4.8
MB

More Books Like This

The Rise of the Platform Marketer The Rise of the Platform Marketer
The Rise of the Platform Marketer
2015
Digital Marketing Planning Digital Marketing Planning
Digital Marketing Planning
2020
Digital Marketing in Practice Digital Marketing in Practice
Digital Marketing in Practice
2023
Practice of Advertising Practice of Advertising
Practice of Advertising
2007
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives
2009
Always On: Advertising, Marketing, and Media in an Era of Consumer Control Always On: Advertising, Marketing, and Media in an Era of Consumer Control
Always On: Advertising, Marketing, and Media in an Era of Consumer Control
2008

More Books by Oliver Busch

Kleingruppenorientierte Umgestaltung der eigenständig entwickelten Gruppenchoreografie. Das Gestaltungskriterium Raum als Grundlage für ein erfolgreiches Dance-Battle Kleingruppenorientierte Umgestaltung der eigenständig entwickelten Gruppenchoreografie. Das Gestaltungskriterium Raum als Grundlage für ein erfolgreiches Dance-Battle
Kleingruppenorientierte Umgestaltung der eigenständig entwickelten Gruppenchoreografie. Das Gestaltungskriterium Raum als Grundlage für ein erfolgreiches Dance-Battle
2025
Grenzen der Meinungsfreiheit während der Corona-Pandemie im Anschluss an die Argumentation von J.S. Mill in "On Liberty" Grenzen der Meinungsfreiheit während der Corona-Pandemie im Anschluss an die Argumentation von J.S. Mill in "On Liberty"
Grenzen der Meinungsfreiheit während der Corona-Pandemie im Anschluss an die Argumentation von J.S. Mill in "On Liberty"
2022
Realtime Advertising Realtime Advertising
Realtime Advertising
2014

Other Books in This Series

The Fundamental Elements of Strategy The Fundamental Elements of Strategy
The Fundamental Elements of Strategy
2021
Market Segmentation Analysis Market Segmentation Analysis
Market Segmentation Analysis
2018
Responsible Procurement Responsible Procurement
Responsible Procurement
2022
Transaction Cost Management Transaction Cost Management
Transaction Cost Management
2014
Designing Knowledge Management-Enabled Business Strategies Designing Knowledge Management-Enabled Business Strategies
Designing Knowledge Management-Enabled Business Strategies
2016
Leading Strategic Change in an Era of Healthcare Transformation Leading Strategic Change in an Era of Healthcare Transformation
Leading Strategic Change in an Era of Healthcare Transformation
2016