Public Relations Getting it Right

A short, snappy, comprehensive guide to developing and successfully executing a PR action plan, including sections on PR in a crisis and de-marketing. Don't waste your opportunities, learn how to make your key messages central to every communication with your audiences. Public Relations - Getting it Right is an easy to read, fast paced book packed full of valuable insights on how to clarify key messages, key audiences and how to get the optimal use of communication tools.