Public Relations in the Nonprofit Sector
Theory and Practice
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- $79.99
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- $79.99
Publisher Description
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
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Organizational Listening for Strategic Communication
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Advancing Crisis Communication Effectiveness
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Relationship Building in Public Relations
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The Moral Compass of Public Relations
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Public Relations and the Public Interest
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Ethical Practice of Social Media in Public Relations
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