Importance of Quality Circles Cut-throat competition and generally turbulent market conditions have forced most organizations the world over to restructure, cut costs, leverage through constant improvements in quality, customer satisfaction, technological improvements and adherence to safety standards. Success in the endeavours, however, lay in striking a balance between organizations' structure, technology and innovations on one hand and their culture, empowerment and man-management approaches on the other. The route to this lay in a number of Human Resources (HR) innovations, quality improvement programmes and initiatives, one of which is Quality Circles (QCs). Hutchins (1985) observed, "Quality Circles are the most exciting and profound approach to have been established in the world since the advent of scientific management". Presently, QCs represent the dominant form for involving employees in improving performance on the manufacturing floor in various industrial enterprises all over India including West Bengal (WB).