QR Codes

In essence, QR codes give print the ability to be far more interactive. When you encounter a QR code, you can use a smartphone equipped with QR-code-reading software to scan the barcode and be taken to an online "experience." The whole idea is to generate increased participation with print. 

This MicroLesson focuses on:

• Trends driving QR code use
• How QR codes tie in to print
• How to implement QR codes
• Examples of poor, good, and great QR code implementation
• Why marketers like QR codes
• How to cost and price QR codes
• A QR-code integration checklist