• $4.99

Publisher Description

In essence, QR codes give print the ability to be far more interactive. When you encounter a QR code, you can use a smartphone equipped with QR-code-reading software to scan the barcode and be taken to an online "experience." The whole idea is to generate increased participation with print. 

This MicroLesson focuses on:

• Trends driving QR code use
• How QR codes tie in to print
• How to implement QR codes
• Examples of poor, good, and great QR code implementation
• Why marketers like QR codes
• How to cost and price QR codes
• A QR-code integration checklist

GENRE
Arts & Entertainment
RELEASED
2013
March 7
LANGUAGE
EN
English
LENGTH
11
Pages
PUBLISHER
Printing Industries of America Foundation
SELLER
Printing Industries of America Foundatio
SIZE
5.1
MB

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