Qualitative Research Methods: Focus Groups, June 2024

The presentation on focus groups is for students, offering essential information (with references) on this qualitative research method. Key highlights of the e-book include:

Definition: Explanation of what focus groups are and their purpose.

Historical Background: Overview of the development and evolution of focus group research.

Methodological Foundations: Key principles and methods used in conducting focus groups.

Use of Focus Groups: Insights into how focus groups are applied in various contexts.

Challenges and Limitations: Discussion of potential issues and constraints in focus group research.

Case Studies: Real-life examples illustrating the application of focus groups.

Process and Observations: Detailed steps and observations for conducting and analyzing focus groups effectively.