Reinvention
Accelerating Results in the Age of Disruption
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- $7.99
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- $7.99
Publisher Description
The Age of Disruption
Today’s disruptive, tumultuous, and ever-changing global business environment shows no signs of slowing. Authors Shane Cragun and Kate Sweetman believe it is time for a wake-up call to those hoping to thrive in the 21st century. Reinvention is the first business book to propose a simple algorithm, common principles, and set of tools that apply to both individuals and organizations facing disruptive and radical change.
The ability to pivot quickly, profoundly, and effectively might be the most important core competency individuals and organizations must attain in order to prosper in the new economy. And it isn’t enough to be able to change when they have to; leaders must change before they have to, in proactive ways that allow their organizations to leverage incoming global shockwaves to accelerate performance.
Cragun and Sweetman use contemporary examples to drive important points home. Key strategies are couched in metaphors to create visual maps that will help the reader implement their new learnings at the moment of need. The stories and case studies are compelling, eclectic, and global, and take the reader beyond just the world of business. Reinvention includes chapter insights written by six global experts from six different geographical business regions around the globe.
PUBLISHERS WEEKLY
Proclaiming that "we live in an Age of Disruption," Cragun and Sweetman, founders of the consulting firm SweetmanCragun, offer familiar solutions to an equally familiar problem: dealing with the seismic shifts endemic in the modern business era. The coauthors warn executives that it is no longer enough to simply be a "Leader-Caretaker" and challenge them to "Confront the Brutal Fact," by determining how relevant they are and what value they add. As a template for understanding recent changes, the authors discuss the "Global Shockwave 20": major historical events between WWII and the present, in technology, management theory, economics, global competition, and geopolitics. Using examples both corporate and military, and consulting assorted experts, they work on helping readers understand why organizations become irrelevant and fail, how to avoid the bad decisions that lead to catastrophe, and how to increase the performance of individuals and organizations. Chock-full of flow charts, bullet points, and wall-to-wall buzzwords, this is a well-intentioned but unoriginal primer on change management.
