Secrets in Plain Sight

How Did Warren Buffett Do It? 

How did Warren Buffett become the world's richest man? The greatest investor of our times? America's most successful business executive? Jeff Matthews, a 30-year Wall Street veteran and incisive Buffett watcher, travels to the Berkshire Hathaway annual meeting each year to unlock the “secrets” behind Buffett’s success as an investor and CEO. Matthews's findings: Buffett’s "secrets" are in plain sight, and 42 of them are in this book. Secrets include: 



Secret #2: Always stay within your circle of competence.

Secret #9: Read everything you can. 

Secret #13: Be open-minded. You never know where you’ll find opportunity. 

Secret #15: Look for lollapalooza ideas. 

Secret #30: Worry about everything—nobody else will do it for you. 



Jeff Matthews Has A Unique Perspective: 

Jeff Matthews is not like most Buffett watchers, and this book is not like most Buffett books: it is an easy to read, even-handed evaluation of Warren Buffett’s business and investing acumen by an astute, analytical value-based investment manager. It is also the first and only “updatable” Buffett book. 



Free Updates: 

Updates are free to purchasers of this ebook. 


What They Are Saying: 

“Warren Buffett ... is our most successful investor and this book explains why. A great way to start on your path to prosperity.” – Larry Kudlow, host of The Kudlow Report on CNBC. 


“The most insightful analysis of Buffett and Berkshire I’ve ever read.” – Vitaliy N. Katsenelson, author of the “Little Book on Sideways Markets.”


“Clear-eyed, honest and invaluable. Jeff Matthews is a great writer.” –Bethany McLean, author of “The Smartest Guys In The Room.”