Sell the Problem
The Prospect Will Beg for a Solution
-
- $4.99
-
- $4.99
Publisher Description
Have you missed a sale lately? Did you do a poor job presenting your solution...or the problem? Most advisors don t sell the problem adequately before attempting to sell their solution. The prospect must buy the cost of the problem first. Learn to sell the pain, the loss and the unwanted consequences of the problem. Then, selling the problem is easy.