Six Pixels of Separation
Everyone Is Connected. Connect Your Business to Everyone.
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3.6 • 12 Ratings
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- $15.99
Publisher Description
Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.
Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace—without the support of traditional mass media.
Everyone is connected. Isn't it time for you and your company to connect to everyone?
PUBLISHERS WEEKLY
A digital marketing maven who parlayed a podcast into a thriving career, Joel extends the notion of human interconnectedness by six degrees to the virtual world. With abundant Internet social networking sites and mobile texting, "we are all intrinsically connected," he argues in this accessible primer to capitalizing on connections to increase brand awareness. New breeds of entrepreneurs are being created daily, he asserts, using free publishing tools available on the Internet to create brands and develop audiences on a scale that rivals the biggest firms in the world. Joel cites such success stories as Gary Vaynerchuk of Wine Library, who transformed his parents' New Jersey liquor store from a $4 million business to a $45 million one in five years by connecting to Facebook and Twitter and creating a video podcast to lure customers. More than a mere collection of inspirational case studies, the book offers practical advice, from choosing a catchy blog name to tips on Web presentation. Joel has created an eminently readable guide to harnessing the various tools available across the virtual landscape.
Customer Reviews
Great read for the uninitiated
Six Pixels of Separation is a great introduction to the growing world of social media.
Many of the predictions around the swell of networks and the collapse back into smaller more focused networks are becoming true. It's as if Google+ was built with the final chapter of this book in mind.
If you're a marketer or business owner who already has delved into online marketing - beyond paid media - this book is probably not for you. It's an introduction you've likely already lived.
Six pixels of separation review
I can't say enough good things about this book. Mitch has written a bible for marketers. This book is a modern and timeless story with hundreds of parables, lessons and insights that will shape how marketers think about connecting their brand to customers for years to come.